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Teens and Alcohol Ads on the Radio (Youth Exposure to Alcohol Advertising on Radio --- United States, June--August 2004)       Archived

  

In the United States, more underage youth drink alcohol than smoke tobacco or use illicit drugs. Researchers at the Center on Alcohol Marketing and Youth at Georgetown University evaluated the placement of individual radio advertisements for the most advertised U.S. alcohol brands and the composition of audiences in the largest 104 markets in the United States. This report summarizes the results of that study, which indicate that alcohol advertising is common on radio programs that have disproportionately large youth audiences and that this advertising accounts for a substantial proportion of all alcohol radio advertising heard by underage youth. Created: 9/1/2006 by MMWR. Date Released: 1/12/2007. Series Name: A Minute of Health with CDC.

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