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	<title>Health Communication, Marketing &amp; Media Conference  (Transcript Only)</title>
	<description>This podcast series consists of audio recordings of various breakout speakers from CDC's 2007 Conference on Health Communication, Marketing, and Media. Some of the podcasts have the speaker's slide sets with them.   </description>
	<link>http://www.cdc.gov/healthmarketing/</link>
	<image>
		<title>Hlth Mrktg and Media Conf Logo</title>
		<url>http://www2c.cdc.gov/podcasts/media/ImageTags/NCHMConf.jpg</url>
		<link></link>
		<width>100</width>
		<height>75</height>
	</image>
	<language>enus</language>
	<webMaster>podcasts@cdc.gov (podcasts)</webMaster>
	<itunes:image href="http://www2c.cdc.gov/podcasts/images/cdclogo.jpg" />
	<itunes:subtitle></itunes:subtitle>
	<itunes:explicit>No</itunes:explicit>
	<itunes:author>Centers for Disease Control and Prevention</itunes:author>
	<itunes:owner>
		<itunes:name>Centers for Disease Control and Prevention (CDC)</itunes:name>
		<itunes:email>podcasts@cdc.gov</itunes:email>
	</itunes:owner>
	<item>
		<title>Introduction - Disseminating Public Health Programs, Lessons for Health Marketing</title>
		<description>Introduction to panel session discussing disseminating public health programs.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7316</link>
		<pubDate>Wed, 20 Aug 2008 10:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7316" length="19730" type="application/pdf"></enclosure>
		<itunes:duration>00:03:39</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>Introduction to panel session discussing disseminating public health programs.</itunes:summary>
	</item>
	<item>
		<title>Marketing without Marketing without Campaigns</title>
		<description>This podcast discusses what marketing is in the absence of communications.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7319</link>
		<pubDate>Mon, 11 Aug 2008 09:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7319" length="26283" type="application/pdf"></enclosure>
		<itunes:duration>00:14:29</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>This podcast discusses what marketing is in the absence of communications.</itunes:summary>
	</item>
	<item>
		<title>The Wisconsin Center for Health Marketing and Communication: Pathways to Implementation</title>
		<description>This podcast discusses understanding the view of the customer to enhance marketing methods.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=8874</link>
		<pubDate>Mon, 11 Aug 2008 09:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=8874" length="40452" type="application/pdf"></enclosure>
		<itunes:duration>00:34:05</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>This podcast discusses understanding the view of the customer to enhance marketing methods.</itunes:summary>
	</item>
	<item>
		<title>Partnering with the Media to Address HIV/AIDS</title>
		<description>Presenter discusses using partners to reach target audience.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=8963</link>
		<pubDate>Tue, 06 May 2008 13:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=8963" length="40452" type="application/pdf"></enclosure>
		<itunes:duration>00:16:50</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>Presenter discusses using partners to reach target audience.</itunes:summary>
	</item>
	<item>
		<title>HopeLab: Play That Works</title>
		<description>Presenter discusses the design strategy utilized in social technology.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7318</link>
		<pubDate>Tue, 06 May 2008 12:20:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7318" length="22945" type="application/pdf"></enclosure>
		<itunes:duration>00:11:44</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>Presenter discusses the design strategy utilized in social technology.</itunes:summary>
	</item>
	<item>
		<title>Business-to-Business Marketing Viewpoints on Health Communications: Insights/Ideas from ISBM Research</title>
		<description>Dr. Ralph Oliva, Institute for the Study of Business Markets, discusses health communications.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=8962</link>
		<pubDate>Tue, 06 May 2008 12:01:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=8962" length="35743" type="application/pdf"></enclosure>
		<itunes:duration>00:23:03</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>Dr. Ralph Olivia, Institute for the Study of Business Markets, discusses health communications.</itunes:summary>
	</item>
	<item>
		<title>Social Marketing of Telehealth</title>
		<description>Dr. Pamela Whitten, Michigan State University, discusses the benefits of telehealth, and its use to communicate with people across long distances. </description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7317</link>
		<pubDate>Tue, 06 May 2008 12:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7317" length="25599" type="application/pdf"></enclosure>
		<itunes:duration>00:11:53</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>Dr. Pamela Whitten, Michigan State University, discusses the benefits of telehealth, and its use to communicate with people across long distances.</itunes:summary>
	</item>
	<item>
		<title>Blogging for Change: Connecting Through Conversation</title>
		<description>This podcast discusses the use of blogging to facilitate change.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7323</link>
		<pubDate>Fri, 25 Apr 2008 09:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7323" length="24401" type="application/pdf"></enclosure>
		<itunes:duration>00:14:01</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>This podcast discusses the use of blogging to facilitate change.</itunes:summary>
	</item>
	<item>
		<title>What Do CDC&#8217;s Autism and HIV Campaigns Have In Common?</title>
		<description>This podcast discusses the application of new and innovative behavioral frameworks in campaign development and implementation.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7321</link>
		<pubDate>Wed, 23 Apr 2008 12:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7321" length="26860" type="application/pdf"></enclosure>
		<itunes:duration>00:19:40</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>This podcast discusses the application of new and innovative behavioral frameworks in campaign development and implementation.</itunes:summary>
	</item>
	<item>
		<title>The Effects and Impact of Communication Technologies in Health Marketing - Introduction</title>
		<description>Introduction to panel session discussing communication technologies in health marketing.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7315</link>
		<pubDate>Tue, 22 Apr 2008 16:15:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7315" length="17146" type="application/pdf"></enclosure>
		<itunes:duration>00:05:40</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>Introduction to panel session discussing communication technologies in health marketing.</itunes:summary>
	</item>
	<item>
		<title>Convergence of Diffusion and Social Marketing Concepts to Disseminate Evidence-Based Public Health Practices</title>
		<description>Presenters discuss the roles of diffusion and social marketing concepts in disseminating evidence-based public health practices.
</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=8873</link>
		<pubDate>Tue, 22 Apr 2008 16:10:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=8873" length="38363" type="application/pdf"></enclosure>
		<itunes:duration>00:30:51</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>Presenters discuss the roles of diffusion and social marketing concepts in disseminating evidence-based public health practices.
</itunes:summary>
	</item>
	<item>
		<title>Changing the Built Environment through Grass-Roots Media Advocacy</title>
		<description>A look at how one town sets out to change the environment using grass-roots media advocacy.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7314</link>
		<pubDate>Tue, 22 Apr 2008 16:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7314" length="29322" type="application/pdf"></enclosure>
		<itunes:duration>00:17:28</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>A look at how one town sets out to change the environment using grass-roots media advocacy.</itunes:summary>
	</item>
	<item>
		<title>Using Communication and Marketing to Influence &quot;Place&quot; &#8211; Introduction</title>
		<description>Edward Maibach, MPH, PhD, Professor, George Washington University and 
George Mason University introduces the panel session which discusses using health communication and marketing to influence place. </description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7313</link>
		<pubDate>Wed, 16 Apr 2008 15:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7313" length="17483" type="application/pdf"></enclosure>
		<itunes:duration>00:05:15</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>Edward Maibach, MPH, PhD, Professor, George Washington University and 
George Mason University introduces the panel session which discusses using health communication and marketing to influence place. </itunes:summary>
	</item>
	<item>
		<title>Using Interactive Media in CDC's Health Marketing and Communication Activities</title>
		<description>Erin Edgerton, National Center for Health Marketing, discusses the role and use of interactive media at CDC.</description>
		<link>http://www2c.cdc.gov/podcasts/download.asp?af=h&amp;f=7312</link>
		<pubDate>Wed, 16 Apr 2008 10:00:00 EST</pubDate>
		<enclosure url="http://www2c.cdc.gov/podcasts/downloader/download.pdf?af=t&amp;f=7312" length="28675" type="application/pdf"></enclosure>
		<itunes:duration>00:14:42</itunes:duration>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>National Center for Health Marketing (NCHM)</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:summary>Erin Edgerton, National Center for Health Marketing, discusses the role and use of interactive media at CDC.</itunes:summary>
	</item>
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